SCAD Startup Challenge 2021

Raised $10,000 for the Start-up we were working with
Strategist and Researcher

Project Duration
5 Days

Challenge Overview
A SCAD Startup challenge 2021- To rebrand and design a business and a service model for an existing small business that took the hit of the pandemic. Apart from winning the challenge we were also able to win $10,000 for the owner to apply the branding and the strategy to the business. TCU is a membership hub and a digital platform expanding into a coffee shop in Savannah, GA.

The Team
Aditya Dash, Ojas Gupta,Priyanka Kar,Sanika Palsikar, Tanya Kar

My Role
Conducted user reserach and devloped opportunities, developed and conceptualised the busines model and the pricing strategy for the co working space, and collaborated with the UI/UX designer to visualize the user journey and experince.

Project Outcome
A mission to promote Black entrepreneurship, we outlined a 3-in-1 sustainable model for The Culturist Union’s inclusive co-working space. Supported with its own networking app The Union, we looked at incorporating a “phygital” experience for community engagement at TCU through personalised seating options, events and virtual visiting cards. A multi-purpose space that could potentially transform conversations over a cup of coffee into a meaningful collaboration.

The research tells us that the people who preffer co-working spaces are looking for opportunities to expand their network and to utilize professional amenities that they would not be able to afford otherwise.

Analyzing the existing co working spaces in Savannah and users need

Understanding the unique features of other Co-working spaces

A Community feeling cannot be forced, it has be nurtured, cultivated and preserved.
Moreso, it comes from within and individuals need to have a space that resonates with that sentiment.

The business model included Four parts -

Coffee Shop: Revenue generated through the sales of coffee, baked breakfast goods and other packed goods. These items would be sourced from local bakers.
Co-working: Revenue generated through a flexible subscription/leasing plan. Low cost with add-on features. Premium members get acess to the events relevant to their work requirements.
Marketplace: Part of the shop will be furnished by the sellers, vendors, who wants to sell furnitiures, home decor, office decor, lifestyle acessories. This is the partnership between the owner and the local entreprenures with in turn reduces the variable cost.
Event/Incubator: Event, talks, discussion that tap into the community aspect will be conducted on a weekly basis. The revenue would be generated through sales for certain tailored events

The value our proposed business model is providing to our client.

OG

About Work

SCAD Startup Challenge 2021

The research tells us that the people who preffer co-working spaces are looking for opportunities to expand their network and to utilize professional amenities that they would not be able to afford otherwise.

A Community feeling cannot be forced, it has be nurtured, cultivated and preserved.
Moreso, it comes from within and individuals need to have a space that resonates with that sentiment.

OG

About Work

SCAD Startup Challenge 2021

The research tells us that the people who preffer co-working spaces are looking for opportunities to expand their network and to utilize professional amenities that they would not be able to afford otherwise.

A Community feeling cannot be forced, it has be nurtured, cultivated and preserved. Moreso, it comes from within and individuals need to have a space that resonates with that sentiment.

A Community feeling cannot be forced, it has be nurtured, cultivated and preserved.
Moreso, it comes from within and individuals need to have a space that resonates with that sentiment.